THE ULTIMATE · CLIENT BRIEF

Logo design
questionnaire.

Your business. Your vision. The starting point for a distinctive logo.

Fill in what you know. We can explore the rest together.Download editable PDF ↗

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DateClient Due date

YOUR BUSINESS

Background info

What is the name of your business? What are your products and services?Who are your ideal customers?Who are your competitors?

What sets you apart from your competitors?

BRAND IMAGE

How do you envision your brand’s image?

Choose a position between each pair. The middle represents a balance; leave any row blank if you’re unsure.

Other:

VISUAL PREFERENCES

The look & the feeling

Are there any elements that you would like to see included in your logo design?Does your logo have a tagline?

Do you have current brand guidelines?Yes, they’re attached/available here:Not yet, but expect a style guide soon.Not yet, and I need help with them.A style guide would be irrelevant for this project.

What emotions or meanings do you want your logo to convey?

Which type of logos do you believe best represents your brand?

Other:

PROJECT DETAILS

Make room for the details

What is your timeframe?Additional notes, comments, requests, or concerns.

REFERENCE FILES

Show what you have in mind

Optional: attach your current logo, brand guidelines, sketches or visual references. Up to 3 files; 10 MB combined. PDF, JPG, PNG, WebP or ZIP.

Attachment 1Attachment 2Attachment 3

Save a PDF of your current answers. When you send the form, the completed PDF is also attached automatically. Reference files are separate attachments; all files together must fit within 10 MB.

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JavaScript is needed for the online logo-style and brand-image choices. Please download the editable PDF above, fill it in, and attach the completed copy when submitting this form.

Logo designquestionnaire.

Please check your answers

Background info

How do you envision your brand’s image?

The look & the feeling

Make room for the details

Show what you have in mind

Logo design
questionnaire.